India’s average life expectancy is 68 years, but for 40,00,000+ waste pickers, it’s just 39. Because we litter.
Every piece of waste carelessly thrown away isn’t just pollution, it’s a burden on those who clean it. But what if we saw waste through their eyes?
Meet Mannu, a little girl who watches her father, a waste picker, struggle under the weight of our waste. She sees his exhaustion, his failing health, and the silent sacrifice he makes every day. But instead of looking away, she chooses to act.
Through Mannu’s story, Mera Desh, Meri Zimmedari urges us to rethink waste. It shifts the narrative from "their job is to clean" to "our job is not to litter."
At Recykal, we are working towards a cleaner, more responsible India through technology, circularity, and awareness. But real change begins with you.
Would you watch and move on? Or will you take the first step, just like Mannu? A step towards a cleaner country, a better future, and a society that truly cares.
Organizer
Punith Kumar R
Recykal is at the forefront of transforming India's waste management landscape by leveraging technology such as Google's CircularNet model to drive circularity and sustainability. The company assists businesses in navigating critical policies on e-waste, End-of-Life Vehicles, plastic, tyres, and more-areas central to addressing global environmental challenges. Backed by Morgan Stanley and Circulate Capital, Recykal has channeled over 1,000,000 metric tonnes of waste and aims to manage 10% of the country's waste in the near future. The platform supports the 95% of recycling efforts driven by casual laborers, formalizing their role and providing them fair market access. Recykal creates sustainable partnerships between waste aggregators and recyclers, enabling brands to meet their legal waste recovery obligations (70-100%) with full traceability and transparency. The company incentivizes consumers to recycle through deposit refund schemes to foster behavioral change. Recykal's journey is as much about technology and innovation as it is about uplifting communities and promoting environmental accountability
